Privacy Policy

Effective date: 23 February 2026

Banana Stand is a brand name / trading name (“also known as” / “AKA”) of ELRG Strategy Ltd (the “Company”, “we”, “us”).

This Privacy Policy explains how we collect, use, and protect personal information when you visit our website, contact us, or work with us.

1) Who is responsible for your information

For the purposes of UK data protection law (UK GDPR and the Data Protection Act 2018), the data controller is:

ELRG Strategy Ltd (trading as Banana Stand)
Address: 5 The Upper Courtyard Marl Pits Lane, Trudoxhill, Frome, Somerset, United Kingdom, BA11 5DL
Email: emily@bananastand.com

2) What information we collect

We may collect:

  • Contact information you provide (e.g., name, email address, company, role) when you submit a form, book a call, or email us.

  • Message content you send (e.g., inquiry details, project context).

  • Website usage data (e.g., pages visited, approximate location, device/browser information) via cookies and similar technologies.

  • Client/partner information shared in the course of providing services (typically business contact details and project-related communications).

We do not intentionally collect sensitive personal information (e.g., health data). Please don’t submit sensitive information through website forms.

3) How we use your information

We use personal information to:

  • Respond to inquiries and communicate with you

  • Provide services and manage client relationships

  • Improve our website and understand how it’s used

  • Send updates you request (e.g., newsletter), and you can opt out at any time

  • Maintain security and prevent fraud

4) Our legal bases for processing (UK GDPR)

Where UK GDPR applies, we rely on:

  • Legitimate interests: to run our business, respond to requests, and improve our website (balanced against your rights)

  • Contract: to provide services you request or have agreed to

  • Consent: for optional cookies and marketing emails (where required)

  • Legal obligation: where we must comply with applicable laws

5) Cookies and analytics

We may use cookies and analytics tools to understand website performance and improve your experience.

  • You can manage cookie preferences via your browser settings and, where available, our cookie banner.

  • Analytics providers may process usage data and set cookies depending on your settings/consent.

6) How we share information

We may share personal information with trusted service providers who help us operate, such as website hosting, forms, scheduling, email tools, and analytics providers.

They are only permitted to process personal information on our instructions and for the purposes described in this policy.

We may also disclose information if required by law, or to protect our rights, safety, and property.

7) International transfers

Some service providers may process personal information outside the UK. Where required, we use appropriate safeguards (such as UK Addendum/Standard Contractual Clauses).

8) How long we keep your information

We keep personal information only as long as necessary for the purposes described above, including legal, accounting, or reporting requirements.

Examples:

  • Inquiry emails and form submissions: retained while we’re corresponding, then periodically reviewed and deleted when no longer needed

  • Client communications and project materials: retained for the duration of the engagement and a reasonable period afterward

9) Your rights

Depending on where you live (and especially if you’re in the UK/EEA), you may have rights to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion

  • Restrict or object to certain processing

  • Data portability (in some circumstances)

  • Withdraw consent (where processing is based on consent)

To exercise your rights, contact us at emily@bananastand.com.

If you’re in the UK and believe we haven’t handled your concern appropriately, you can also complain to the UK Information Commissioner’s Office (ICO).

10) Security

We take reasonable technical and organisational measures to protect personal information. No method of transmission or storage is 100% secure, but we work to protect your data.

11) Links to other websites

Our website may contain links to third-party sites. We’re not responsible for their privacy practices. Please review their policies.

12) Changes to this policy

We may update this Privacy Policy from time to time. We’ll post the updated version on this page and revise the effective date.

13) Contact us

ELRG Strategy Ltd (trading as Banana Stand)
5 The Upper Courtyard Marl Pits Lane, Trudoxhill, Frome, Somerset, United Kingdom, BA11 5DL
emily@bananastand.com

Privacy: Banana Stand is a trading name of ELRG Strategy Ltd. We collect the information you share to respond to inquiries and provide services, and we may use analytics to improve the website. Read our Privacy Policy for details.